Factors Influencing the Adoption of Electric Vehicles in Bengaluru

Abstract

The emission of carbon dioxide from the Transportation sector is raising concerns about global warming at an alarming rate. Electric mobility has still not grown into a conventional choice for the vast population of India, which makes it essential to understand the attitude and perception of people towards Electric vehicles (EVs). In this direction, a study is conducted in the City of Bengaluru, to identify the factors affecting the Purchase decision of Electric vehicles. A questionnaire was designed based on innovation diffusion theory which explains the consumer’s perception and the parameters influencing the dissemination of EVs among the masses. Multiple response analysis gave the potential barriers and benefits, which the consumer might consider before EV adoption. Cross-tabulation was further used to identify significant associations between various factors affecting the purchase decision of EVs. Perceived Environmental benefits, as well as financial incentives, are found to act as key motivating factors for EV adoption. The outcomes of this study will be useful in understanding consumer preferences, which will help policymakers in shaping policies related to the promotion and adoption of EVs in India.