Factors Influencing the Adoption and Effective Use of Creativity Techniques in Business Settings: An Exploratory Study

Abstract

:Using creativity techniques is a common way to promote innovation in engineering; however, little is known about the factors influencing the adoption and use of creativity techniques by individuals. This study explores this topic through interviews with four professionals who are knowledgeable and experienced in using creativity techniques in the real business world. Factors influencing the adoption and effective use of creativity techniques are identified. These factors should be managed for better innovation outcomes, while some factors lead to research questions that deserve further investigation.