Factors Influencing Thai Tourists Satisfaction with SDG Adventure Destinations: Nakhon Nayok Province, Thailand

Abstract

Purpose: 1) to investigate the adventure tourism information search by Thai tourists in Nakhon Nayok province 2) to examine the push motivation influences to adventure tourism in Nakhon Nayok province and 3) to examine the pull motivation influences to adventure tourism in Nakhon Nayok province. Theoretical reference: The study population consisted of Thai tourists traveling to Nakhon Nayok Province, with a sample size of 400, following the guidelines of Schumacker and Lomax (2010). Method: Data were collected using a questionnaire and analyzed using path analysis with a mathematical software program. Results and Conclusion: The results indicated that Thai tourists searched information of the adventure tourism from online in high level (Facebook and Instagram), the push motivation of Thai tourists influencing travel in SDGs adventure tourism in Nakhon Nayok was to learn something new and interesting, and the pull motivation influences to adventure tourism was good physical amenities: accommodation, transportation, and recreation facilities. Implications of research: The weight of direct effect, indirect effect and total effect of Thai tourists’information search, push factors and pull factors which influences travelling in SDGs adventure tourism were the attitude, satisfaction and expectation with a significance level of 0.01. respectively. Originality/value: Thai tourists want to visit SDGs adventure tourism in Nakhon Nayok Province not only the place ensures healthy lives and promote well-being for all at all ages but also availability and sustainable management of water and sanitation for all.