Abstract

The present study aimed at evaluating prominent factors that affect the sustainability of horticultural private extension services (SHPES) and the continuous flow of their activities from the perspective of public sector experts. The study sample consisted of 148 public sector experts who were selected through stratified random sampling. A questionnaire was utilized for data collection. Validity was confirmed by face validity, convergent validity, and content validity. The results showed that infrastructure, educational extension, and economic factors had the most positive and significant effects on the SHPES and the continuity of their activities. The result of the calculated goodness-of-fit index (0.718) revealed that the model provided an excellent fit for the data. Also, the structures and factors explained 78% of the variance of the SHPES. The present study showed how management, economic, socio-cultural, policy, infrastructure, and educational factors influence SHPES.

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