Factors influencing students’ corporate social responsibility orientation in higher education

Abstract

Given that the future of corporate social responsibility depends on upcoming generations' attitudes, a better understanding of the relationship between corporate social responsibility orientation and its predictors has significant implications for various stakeholders. This study sought to examine the factors that influence students' corporate social responsibility orientation in higher education contexts. To this end, primary data were collected through questionnaires distributed to undergraduate and graduate students at the University of Trás-os-Montes and Alto Douro, a northern Portuguese public institution. Although personal values, gender, religion, political ideology, academic field of study, and volunteerism appear to influence some corporate social responsibility orientation dimensions, the results only show significant relationships with gender, religion, and volunteerism. The most important findings include that women, religious students, and those who volunteer have a stronger philanthropic orientation and that women appear to have a more intense ethical orientation. In addition, the research conducted facilitated the definition of student profiles for each corporate social responsibility orientation dimension. This study's results provide interesting evidence of orientation-determinant links, which expands the literature on corporate social responsibility, especially regarding higher education contexts. As university students are about to make important choices regarding their careers, these findings may help to broaden the field of corporate social responsibility research by identifying factors that contribute to shaping students' corporate social responsibility orientation. Theoretical and practical implications are discussed, highlighting what still needs to be done to encourage corporate social responsibility orientation in higher education programs.