Abstract

The purpose of this study was to identify the relevant factors influencing stakeholders' attitudes toward the transfer of an animal (mouse) gene into rice for vitamin C enhancement. A survey was carried out on 434 respondents from various stakeholder groups in Malaysia. Results of the survey have confirmed that attitudes toward cross-kingdom gene transfer, such as genetically modified (GM) rice, are the result of a complex decision-making process that involves the cumulative interaction of various factors. The most important direct predictors of a positive attitude toward GM rice were specific application-linked perceptions about the religious acceptability and risks of such rice. The attitude toward GM rice also involves interplay between other factors, such as familiarity and the perceived benefits of GM rice, and more general attitudinal variables, such as moral beliefs about biotechnology, attitudes toward labeling, attitudes toward patenting, attitudes toward nature, and confidence in biotechnology regulations.

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