Abstract
ABSTRACTThis article assesses the factors determining the type of rubber product that farmers are willing to sell and the factors influencing their marketing channel choice in Thailand. Primary data were collected through questionnaire administration from 280 rubber farmers in two southern provinces. The results of the logit regression model revealed that membership of farmers’ organisation, access to knowledge and information, and total area of immature rubber positively influenced the sale of fresh latex. Membership of farmer organisations and accessibility to market infrastructure also significantly positively influenced the sale of fresh latex to farmer groups. The implications for rubber marketing are presented.
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