Abstract
Social Insurance Organizing Body is to protect community and Indonesian workers from health problems. Until 2010, many companies in Mataram City had not been a member of social insurance for workers because there was a lack of socialization in terms of the importance of health insurance for companies’ sustainability. This research aimed to identify factors influencing readiness of companies in implementing Social Insurance Organizing Body. This was analytic survey with cross-sectional approach. Samples were 113 company managers. Data were collected using a questionnaire and analyzed using the methods of univariate, bivariate, and multivariate (Linear Regression test). The result of this research revealed that percentage of respondents graduated from Diploma III was 27.4%, type of business based on the highest income level of a micro business (64.6%), and type of small business based on number of employees (90.3%). In addition, mostly respondents had low knowledge (52.2%), bad characteristics of innovation (50.4%), good communication channel (52.2%), bad social system (54%), bad promotion of reforming agent (50.4%), and unready company (54%). Furthermore, variables of knowledge (p=0.0001, r=0.898), characteristics of innovation (p=0.0001, r=0.888), communication channel (p=0.0001, r=0.886), social system (p=0.0001, r=0.894), and promotion of reforming agent (p=0.0001, r=0.704) had significant correlation with readiness of companies in implementing Social Insurance Organizing Body. Multivariate analysis showed that variables of knowledge, characteristics of innovation, communication channel and social system jointly influenced readiness of companies (F test= 223.404). As a suggestion, dissemination of information needs to be conducted among companies. Additionally, providing information in companies needs to be done by using a method of interpersonal communication. Provided information must be clear and complete.
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