Abstract
This paper examines the market share of overseas applications to UK universities for the unified higher education (HE) sector. The analysis seeks to inform institutional management in relation to those factors which influence prospective overseas students applications to a particular institution. Following the specification of the hypothesized explanatory factors, a demand function is estimated for European Union and other overseas applicants. The main findings include a rejection of the THES league tables together with a partial reduction in the market share for some categories ‘old’ relative to ‘new’ universities, while the size of institution exerts a positive influence. Of the geographical factors analysed the proximity of a university to Intercity rail routes, high accommodation costs and coastal locations all act to raise market share, however, being sited in London appears to depress demand.
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