Abstract

This study investigates the factors that have influenced the share investment decisions of a sample of 270 investors in Khulna City. It is motivated by the observed significant investment in shares in DSE and CSE enlisted companies in recent years as well as the need to understand the behavioral aspects of the investors influenced by some socio-economic, cultural and psychological factors. The results obtained show that the examples of people attaining financial security through share investment have the maximum level of influence over the investors. Market factors, hedging factors and economic factors have greater influence on investing decision making. This result also shows that uses of corporate annual report indicating financial ratios also influence investors’ decision making in share market.

Highlights

  • Investment is typically referred by the allocation of savings funds to the available opportunities with an expected higher return in future

  • Financial market, characterized as capital market and money market, contains investment opportunities for individuals and businesses with surplus funds, at the same time it is the cheapest sources of financing for businesses with deficiency of capital

  • This study aims to get into a critical diagnosis about the key factors influencing investment behavior, and ways these factors impact on trading-decision making process among people of different age groups, educational background and occupation which is concentrated only in the stock market

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Summary

Introduction

Investment is typically referred by the allocation of savings funds to the available opportunities with an expected higher return in future. Newer types of instruments and securities are coming to the market that fit with the varied risk-return requirements of the investors that will enable them to invest their savings productively. The basic objective of a rational investor is to minimize risk and maximize return from his investment. Financial market has a significant role in allocating savings fund to the financing sources in need of money that will run for the economic growth and development of the country. Financial market, characterized as capital market and money market, contains investment opportunities for individuals and businesses with surplus funds, at the same time it is the cheapest sources of financing for businesses with deficiency of capital. Apart from banking system, financial market is a formal channel of loan able fund in the economy

Statement of the Problem
Objective of the Study
Literature Review
Research Methodology
Data Analysis
Findings
Conclusion
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