Abstract
The aim of the article is to analyse the dependency of selected factors (age category, level of income and gender) on consumers' willingness to buy organic dairy products. The primary research based on the electronic interview survey carried out on the sample of 203 Slovak respondents of all ages, in different social situations and with different views on the issue. The questionnaire consisted of seven sorting questions and six questions addressed consumers' perception of organic dairy products and the reasons for their purchase or rejection. For evaluation the Chi square test of square contingency was used. Results were sorted into tree parts. The aim of the firts part of research was to find out whether there is a dependency between the age category of the respondents and whether they are buying organic dairy products. Results showed that the age category of the respondents and purchase of organic dairy products are independent. The second part of the research based on the examination of the dependency between the level of income of the respondents and their willingness to pay for organic products. In this case we confirmed the dependency between the customers' average income per month and their willingness to pay for organic dairy products. Last but not least, the dependency between the reasons that would discourage consumers from buying organic dairy products and their gender was examined. The results of analysis clearly showed that these two variables are independent. Despite generally persisted opinions that food of daily consumption in bio quality (organic) is mainly bought by women of specific age categories (joung independent woman after graduation, mothers on maternity leave) we can confirm just the significance of the impact of customers' average income per month on their willingness to pay for these high quality and therefore expensive products.
Highlights
Production of food is one of the main mission of the manufacturing and processing industry of every country
Scientific hypothesis According to previous data analysis we identified 3 main factors influencing the interest of Slovak consumers' in organic dairy products
We have accepted alternative hypothesis, and we can confirm the dependency between the customers' average income per month and their willingness to pay for organic dairy products
Summary
Production of food is one of the main mission of the manufacturing and processing industry of every country. According to the Food and Agriculture Organization of the United Nations (FAO): “all people, at all times, should have physical, social, and economic access to sufficient, safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life”. This principle is fundamental for food security and it concerns both the production of foodstuffs of plant and animal origin as well (Cafiero et al, 2016). In Slovakia, present consumption of milk and dairy products is at the 70% of the recommended level. Dairy production in the country is not increasing at the same pace as in other EU countries, despite fact highlited by Michalek, Ciaian and Pokrivčák (2018) who states that
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