Abstract
The current study examined how task performance enhancement, easiness, important others' opinions, entertainment motivation, information seeking motivation, and social connection motivation would predict use intention of mobile applications. Based on a motivational communication theory and the technology acceptance model, a web-based survey was administered among mobile application users. The results of hypothesised model testing show that easiness is the key factor influencing continuance intention of mobile application use. In addition, this study reveals that mobile application users consider human connection and social utility to be more important than entertainment in creating task performance, easiness, social influence, and use intention. This study combined motivations with technology adoption factors for mobile application use in an integrated model. This theoretical attempt strengthened the explanatory power of the technology adoption model for mobile application use. Mobile application vendors and developers must consider the user friendliness of their applications and how many purposes they satisfy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.