Abstract

Objective of this research is to investigate how two attitudes of meat processing enterprises in Albania; ˜Willingness to invest on ISO and ˜Perception about competition level are affected by different factors belonging to internal and external environment of the organization. Stratified random sampling was used for selecting the sample of 45 meat processing enterprises out of 54 officially registered. Face to face interview survey method was conducted. The respondents were mainly managers, owners or high level personnel of the selected meat enterprises. The model of ordinal logistic regression was used to quantify the effects of different management factors on Willingness to invest on ISO and ˜Perception about competition. As result we conclude that the more information and knowledge enterprises have about ISO standards, the more they will have the willingness to invest on these standards. The next finding is that, if companies want to operate in national markets (high competition level) it is a good choice to do a benchmark analysis, also if enterprises in meat industry want to operate in high competitive markets the have to focus on after sales services and on product delivery.

Highlights

  • In the last decade quality has became of outmost importance to society

  • This research will consist in the identification and measurement of factors that influence ‘Willingness to invest on ISO’ and ‘Perception about competition level’ in meat processing industry in Albania

  • We considered in the beginning the attitude of food and beverage enterprises in Albania towards investing in implementing widely recognized quality management systems and to be more specific we choose as dependent variables ‘Willingness to invest in implementing ISO series’ (1= Fully known, 2= Mostly known, 3 = Medium known, 4 = Poorly known, 5 = Not known)

Read more

Summary

Introduction

In the last decade quality has became of outmost importance to society. Consumers have become more conscious of quality, and organizations are judged more on their overall quality performance instead of their financial performance alone. Consumer understanding of food quality and the ultimate concern for health and food safety force actors in agribusiness and food industry to use quality management as a strategic issue in innovation and production (Luning, et al 2002). Nowadays the most important and delicate problem related to meat processing industry is the quality and safety of these products (avoiding elements in the content of these products that damage and endanger the health). This problem is becoming more sensitive as the meat industry is starting to prepare for introducing its products in a larger and more organized way in the foreign markets, but firstly in the European market. Objective of this research is to investigate how two attitudes of meat processing enterprises in Albania; ‘Willingness to invest on ISO’ and ‘Perception about competition level’ are affected by different factors belonging to internal and external environment of the organization

Methods
Results
Conclusion
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call