Factors influencing green information technology adoption: A multi-level perspective in emerging economies context

Abstract

Research in the area of green information technology (GIT) adoption is still sluggish and rather limited, particularly in the emerging economy context. To address this research void, this study investigates the determinants of GIT adoption in the workplace at the individual and organizational levels using an integrated framework that combines the “technology-organization-environment” (TOE) framework, the “technology readiness index” (TRI), and social psychology theories. Data is collected via paper-based survey from different organizations in the United Arab Emirates. Structural equation modelling was utilized to test the hypotheses that were presented in our model. The findings show that the integrated model has good explanatory power and confirms its robustness in predicting the GIT adoption. Organizational factors comprising management support, resource commitment, and quality of human resources have emerged as strong determinants of GIT adoption. Individual factors, on the contrary, demonstrated weak influence on GIT adoption. This study is one of the first empirical attempts that predict GIT adoption in the United Arab Emirates context. The paper concludes with several implications that can foster GIT adoption initiatives, particularly for emerging economies.