Factors Influencing Gay Men's Attitudes, Subjective Norms, and Intentions With Respect to Performing Sexual Behaviors1

Abstract

In a recent paper (Fishbein et al., 1992) gay men's attitudes and subjective norms were found to be accurate predictors of their intentions to perform a variety of sexual behaviors. In addition, the relative importance of norms as determinants of intention was found to be greater in Seattle (a city with a well organized gay community) than in Albany (a city in which the gay community is not well organized). The purpose of the present study was to investigate the extent to which the men's attitudes, subjective norms, and intentions were influenced by a number of situational and individual difference variables. Three hundred and fourteen self‐identified gay or bisexual men from Seattle (134), Denver (78), and Albany (102) completed a questionnaire specifically designed for this study. As expected, type of partner and type of sexual activity significantly influenced attitudes, perceived norms, and intentions. In addition, these dependent variables were also influenced, in part, by city of residence, age, and perceived risk of HIV infection. The findings provide additional justification for developing different interventions for gay men in different cities, age, and perceived risk groups.