Abstract
This study aims to address the current gaps in knowledge by identifying the main factors that influence customer loyalty to third-party automotive repair shops and provide strategies so that the latter can enhance customer loyalty and retention. The study focuses on third-party independent, automotive repair and service because of the limited and incomplete research on customer loyalty and strategies for improving business processes in this context. The dependent variable was Customer Loyalty and the independent variables were: Service Quality, Perceived Value, Trust, Habit, Reputation & Servicescape. The study found that Service quality, Trust and Reputation have a significant influence on customer loyalty on third party automotive shops.
Published Version (Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.