Abstract
Ready to eat products are any products that have gone through chemical, mechanical or physical processing in the processing industries or at home and which has been altered from their natural state to a new state. These products include frozen, pasteurized, fried, condensed, dried, dehydrated, canned and homogenized food. The food processing industry has an important role in linking the farmers to the final consumers in the domestic and international markets. The consumer preference for ready to eat products at Shahr-e- Now of Kabul city is influenced by physiological, psychological and sociological factors. The present study attempted to analyze the factors influencing the purchase of ready to eat products from Shahr-e- Now of Kabul city markets; the primary data was collected from 90 consumers in Shahr -e- Now of Kabul city. The study revealed that 47.78 per cent of the respondents preferred ready to eat products. Nearly one-third of the consumers purchase ready-to-eat products once a week. Easy availability, taste, convenience, and quality were the main factors influencing consumers' purchase of ready-to-eat products in Shahr -e- Now of Kabul city markets. The study clearly indicated that there is a wide scope for food processing industries in Kabul city since consumers’ preference for ready to eat products is increasing. Hence the study clearly reveals that manufacturers need to ensure that their products meet the requirements of consumers in terms of meeting the requirements of easy availability, taste, quality and convenience in the usage of ready to eat products.
Highlights
Food is an essential part of human life for a human being
Food processing involves any type of value addition to agricultural or horticultural produce and includes processes such as grading, sorting and packaging, which enhance the shelf-life of food products
The remaining (30 %) respondents preferred both ready and non – ready to eat products. It is clear from the table and figure (1) that the Ready to eat products is already accepted by the majority of the consumers due to changes in lifestyles, rapid urbanization and an increase in per capita income
Summary
Food is an essential part of human life for a human being. Food provides energy and nutrients to grow, be healthy, and have an active life. Food is any substance consumed to provide nutritional support for the body. It is generally of plant or animal origin and contains essential nutrients such as carbohydrates, proteins, fats, vitamins and minerals. For about 190,000 years, Homo sapiens followed a hunter-gatherer lifestyle. Their diet consisted of meat, fruits, vegetables and nuts. The agricultural revolution 10,000 years ago marked a significant change in primate nutrition due to the domestication of wild grains. Cultivation of these grain crops allowed cities and cultures to develop. Cultivation of these grain crops allowed cities and cultures to develop. (Solayappan & Jayakrishnan, 2003,)
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