Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective

Nidal Ismail Abu-Alkeir

doi:10.5539/ijms.v12n2p127

Abstract

The main objective of the study is to examine the impact factors on consumer&rsquo;s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales &amp; marketing managers of electric &amp; hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.

Highlights

Arab countries especially Golf Arab Council (GAC) become one of the countries characterized by growth in population rates compared to some developed countries, and this matter affected the demand in the automobile industry
It is worth mentioning that this paper will raise awareness electric cars managers in Arab countries, encouraging them to pay more attention to the factors that influence Arab consumers intentions especially to the cars price, brand image and fuel economy, and assisting them in improving the performance of cars agent specialized in the electric cars market
This study has found that price, brand image and fuel economy have significant influence on the Arab consumer intention to purchase electric cars

Summary

Introduction

Arab countries especially Golf Arab Council (GAC) become one of the countries characterized by growth in population rates compared to some developed countries, and this matter affected the demand in the automobile industry. There are several factors have led evolution to the Arab Electric and Hybrid automobile industry as following: (1) The emergence a best number of people preserve and protect the environment (Green Market Friends), (2) Saving of expenditures and maintaining the provision of individual incomes, (3) This type of this cars (electric Cars, called eCars) save energy and fuel at lower cost, and (4) The availability of services centers and spare parts in near industrial areas According to these reasons, the researcher formulated the problem of this study by the following questions: Have Arab customers changed their purchasing attitudes towards electric cars in the market. In the case of yes, any of the factors affecting the decision to purchase electric cars, which are: Price, Reputation of manufacturer, Brand Image, Fuel economy, and Safety rating?

Objectives

Findings

Discussion

Conclusion