Abstract
The purpose of this study is to determine the factors that influenced competitive pricing for airlines in Malaysia. A particular route, Kuala Lumpur to Singapore has been selected as the case study whilst observing a comparison of competitive pricing between full service and low cost carriers. This research was derived in response of World’s Busiest International Air Routes report from OAG Aviation Worldwide that shows more than 30,000 flights frequency on average in both directions for international route Kuala Lumpur to Singapore on an annual basis. This study will try to explore the influence in competitive pricing between forecast on demand and product quality. A framework model has been proposed to determine the factors on competitive airlines pricing in Malaysia. The outcome of this study is to assist airlines to develop an effective approach for competitive pricing for passengers to choose their desired air carrier for short haul flight sectors.
Highlights
Factors Influencing Competitive Pricing for Airlines in MalaysiaSuhairah Abdul Mutalib, Zaiful Hasmi Hashim, Beni Widarman Yus Kelana, Ilham Sentosa, Rafidah Othman, Theresa C.F. Ho, Poh-Chuin Teo. In-Text Citation: (Mutalib et al, 2020) To Cite this Article: Mutalib, S
This study will determine the factors affecting airlines passenger’s competitive pricing in purchasing airlines ticket between full service carriers (FSC) and low cost carriers (LCC) whilst focusing on one point of sales (POS) from the one of the busiest routing globally, Kuala Lumpur to Singapore
The existing research documents the importance of intertemporal price discrimination and dynamic adjustment to stochastic demand separately in airline markets, and the central contribution of this paper is to study them jointly and quantify their interactions
Summary
Suhairah Abdul Mutalib, Zaiful Hasmi Hashim, Beni Widarman Yus Kelana, Ilham Sentosa, Rafidah Othman, Theresa C.F. Ho, Poh-Chuin Teo. In-Text Citation: (Mutalib et al, 2020) To Cite this Article: Mutalib, S. W. Y., Sentosa, I., Othman, R., Ho, T. Factors Influencing Competitive Pricing for Airlines in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(4), 97–109. Vol 10, No 4, 2020, Pg. 97 - 109 http://hrmars.com/index.php/pages/detail/IJARBSS
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
