Factors Influencing Business Performance among Mega Farmers’ Market Traders

Abstract

Mega Farmers’ Market do not only sell basic products in this age, even most traders are producing and selling goods that are more appealing to customers in aspects of uniqueness of each product sales. This is due to the competition in attaining the desired profit return. This research focuses on determining the factors affecting the business performance among Mega Farmers’ Market traders in Selangor. The factors are evaluated according to identified personality characteristic: financial resources, consumers’ preferences, product demands, starts up capitals and number of employees stimulating the business performance of Mega Farmers’ Market traders. 215 traders were selected from two areas of Mega Farmers’ Market in Selangor and the results presented that financial resources and number of employees hold the greatest impact upon Mega Farmers’ Market traders’ business performance. Thus, as a Mega Farmers’ Market traders, they are required to present high level of performance for their business at Mega Farmers’ Market. This proves despite of successful sales product; the success of business is difficult to be attained in the absence of financial resources and number of employees in running any business. Nevertheless, there is no exclusion of other factors contributing to business success in direct and indirect effects. For future researches, a proposition of sampling in other areas is advised for expansion of traders and gaining a more in-depth view in the significance of factors affecting the success of Mega Farmers’ Market in Malaysia.