Abstract
The main aim of this paper is to identify and specify factors that influence business analytics. A factor in this context refers to any significant characteristic that defines the environment in which business analytics and business in general are conducted. Factors and their understanding are essential for the quality of final business analytics solutions, given their complexity and interconnectedness. Factors play an extremely important role in analytic thinking and business analysts’ skills and knowledge. These factors determine effective approaches and procedures for business analytics, and, in some cases, they also aid in the decision to delay a business analytics solution given a situation. This paper has used the case study method, a qualitative research method, due to the need to carry out investigation within the actual business (company) environment, in order to be able to fully understand and verify factors affecting analytics from the viewpoint of all stakeholders. This study provides a set of 15 factors from business, company, and market environments, including their importance in business analytics.
Highlights
The focus of this paper is the business analytics environment; especially factors that can influence such environments in the broader context of each analytics solution and prevent unnecessary failures or disappointments
Activities related to business analytics require an analytical environment, and analytical thinking by all stakeholders [1,2]
[30] This approach is based on initial sampling and personal interviews with stakeholders, with the aim to provide specific evidence for identifying key factors
Summary
The focus of this paper is the business analytics environment; especially factors that can influence such environments in the broader context of each analytics solution and prevent unnecessary failures or disappointments. Activities related to business analytics require an analytical environment, and analytical thinking by all stakeholders [1,2]. The basis of such thinking is an analytical view of business in general and an analytical perception of the company. It is necessary to emphasize that in this context, it is not just a question of solving the tasks of business analytics itself [3], but of a broader view of the company’s development, sources, limits, threats etc. Business problems are always specific and related to the company environment, e.g., a lack of interest from the management, a lack of attention to the quality of the input data, or a lack of time and motivation for managers to devote themselves to more demanding and sophisticated analytical solutions
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