Abstract
PurposeThis research aims to investigate the factors that can influence Bumiputera contractors’ acceptance of the Contractor’s All Risks (CAR) takāful (Islamic insurance) product using the theory of reasoned action (TRA).Design/methodology/approachUsing the method of quantitative surveys, 414 questionnaires were collected from targeted Bumiputera contractors in Malaysia (grade G1 to grade G7), except in Sabah and Sarawak, that are registered with the Construction Industry Development Board (CIDB) and are also members of Persatuan Kontraktor Melayu Malaysia (PKMM). The data was analysed using the partial least squares structural equation modeling (PLS-SEM) technique.FindingsThe findings from the PLS-SEM analysis show that attitude, subjective norm, religiosity and awareness have a positive relationship with Bumiputera contractors’ acceptance of the CAR takāful product. Religiosity appeared to be the most significant factor influencing Bumiputera contractors’ acceptance of the CAR takāful product.Research limitations/implicationsThe respondents in this study only comprised Bumiputera contractors in Peninsular Malaysia, excluding those from Sabah and Sarawak. Therefore, it is not possible to generalise the findings to a broader population.Practical implicationsTakāful operators and their sales and marketing departments need to act proactively in promoting the benefits of investing in CAR takāful that follows Sharīʾah (Islamic law) rules and principles. They should create mechanisms to market CAR takāful better, thus accelerating its acceptance rate among contractors.Originality/valueThe paper uses the proposed extended TRA model, which includes the variables of religiosity and awareness in the TRA model. These variables were successfully integrated in the model, and the findings show that they have significantly contributed to the acceptance of the CAR takāful product among Bumiputera contractors.
Highlights
IntroductionThe primary method to cover for risks in construction projects is through construction insurance (Babu and Kanchana, 2014)
The construction industry is riskier than other industries
This study focuses on the Contractor’s All Risks (CAR) takaful product in construction projects and identifies factors that can influence Bumiputera contractors in choosing the CAR takaful product using the theory of reasoned action (TRA)
Summary
The primary method to cover for risks in construction projects is through construction insurance (Babu and Kanchana, 2014). The Contractor’s All Risks (CAR) insurance policy, which provides complete insurance policies for construction projects, is well-known in the construction industry (Perera et al, 2008). It is a short-term insurance policy that is especially designed to insure building. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode
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