Factors Influencing Bank Selection Decision of Youth in Butwal City

Abstract

This study proposes to evaluate the factors impacting the bank selection choice of youth by applying a set of dependent (bank selection decision) and independent variables (convenience, bank rate, reputation, and bank staff). This study is based on 280 replies from bank customers, utilizing a convenience sample approach. Regression and correlation methods were utilized to achieve the result. A structured questionnaire has been deployed as the study instrument on a five point Likert scale of intensity. The results demonstrated that reputation, bank rate, and convenience have a major impact on the bank’s decision making, while bank personnel have a low impact on bank selection decisions. The findings of this study are useful to youth customers, worried bankers, academicians, government authorities, and future researchers, which will help them to be more concerned about their customers in the future. Keywords: Convenience, bank rate, bank staff, reputation