Abstract
Nowadays, with the rapid growth of online video, advertising is also increasingly available on these softwares and people inevitably see a variety of ads while watching videos. In this paper, the author uses a questionnaire, cross-over analysis and documentary analysis to focus on the viewpoints and behavior of consumers around her on video advertising. The author obtains 74 effective results. After analyzing, the author comes to the following conclusions. Firstly, consumers who are economically independent have more purchasing power. Secondly, advertisements that are planted as properties have the best impact and are the most effective way in planted advertisements. Finally, the majority of participants have a negative attitude towards video advertising. This situation has little to do with gender, but is more closely related to age. With these conclusions, the author strongly advises the advertising companies to change some of their current placements of advertisements. They should make changes to reduce the duration and repetition rates of ads and increase the relevance to the content of TV series. The author also hopes to see a better future of the advertising industry.
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