Abstract
In order to ensure the harmonious activity of the institutions engaged in R&D and to reduce the uncertainty of the commercialization of technologies, an advanced tool for verifying decisions on technology development at early stages of commercialization, i.e. an instrument for assessing the commercial potential of technology, is needed. The article is aimed at defining the importance of factors in the commercial potential of technologies with the help of expert research. To achieve the goal, the following tasks have been approached: (1) on the basis of the created system for factors in the commercial potential of technologies, to conduct expert research aimed at collecting information on the importance of factors in technologies; (2) to apply the methods of mathematical statistics in order to determine the compatibility level of expert opinions and the significance of factors. The system of factors in the commercial potential of technologies and the identified significance of factors can be used as recommended guidelines for technology developers, investors and potential owners in the decision-making processes of commercialization, investment or purchase of technology as well as at the next stage of research on the development model for assessing the commercial potential of technologies.
Highlights
Ever since ancient times, almost without any exception, in order to create or invent all necessary tools and reach technological solutions, scientific experiments and ongoing knowledge development have been needed
Academic and professional literature dealing with the problems of technology commercialization declares that the commercialization of technologies creating new technology-based products is a source of a competitive advantage ensuring company’s prosperity and, at the same time, represents very risky activity
The assessment of the commercial potential of technologies is purposeful at the initial stage of technology commercialization due to (1) the sufficiency of information required for evaluation and (2) the need for significant investment at the subsequent stages of technology commercialization
Summary
Almost without any exception, in order to create or invent all necessary tools and reach technological solutions, scientific experiments and ongoing knowledge development have been needed. The assessment of the commercial potential of technologies is purposeful at the initial stage of technology commercialization due to (1) the sufficiency of information required for evaluation and (2) the need for significant investment at the subsequent stages of technology commercialization. At this particular stage of technology commercialization, a purified concept of producing a planned product on the basis of technology is formulated and the initial feasibility and market analysis has been carried out, the proposed plans have not reached their implementation stage yet
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