Abstract
Implementation of eco-innovations within a company is a process which should be preceded by thorough analysis of factors conditioning eco-innovativeness which is connected most of all with considerably high level of complexity of this process. The hereby article focuses on the analysis of factors conditioning the implementation of eco-innovations with special consideration of the factors hindering eco-innovativeness. Theoretical deliberations have been supported by research conducted amongst businesses operating in the paper industry in the territory of Poland.
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