FACTORS FOR CHOOSING OF INVESTMENT MODELS BY ASIAN COMPANIES IN THE IMPLEMENTATION AREA OF GLOBAL BUSINESS INITIATIVES

Abstract

The development of the community of the common destiny of mankind has great investment potential, the full disclosure of which depends on the effective cooperation not only of states but also of the corporate sector, especially in a cross-border format. The article argues for the need to develop the internal potential of Asian companies against the background of strengthening international economic ties and improving the investment climate of countries participating in investment processes. The example of China's investment activity in Asian countries shows that, despite global crisis phenomena and upheavals, a grandiose potential has been formed for the implementation of important global initiatives, the most powerful of which scientists, practitioners and even politicians rightly consider the "One Belt One Road" project. Large-scale foreign investments and the choice of appropriate methods of cross-border entry into markets of potential investment interest have a decisive influence on the success of large Chinese enterprises in the context of the development and implementation of this project. At the same time, the authors emphasize the choice of such methods of investment interaction as mergers and acquisitions (M&A) or greenfield investments. Based on the use of economic and mathematical modelling, the authors demonstrated the influence of internal and external factors on the choice of investment method by large Chinese companies in countries that are promising partners in the implementation of China's global initiative "One Belt One Road". The analysis of the potential for investment begins with the division of factors into two conditional groups, on the one hand, it is about the intra-corporate potential in the composition of the factors of strategic assets, technical capabilities, international experience, capabilities of enterprise management and the scale of the enterprise. On the other hand, the external environment is taken into account, the analytical assessment of which is based on the index of infrastructure development of the host country, control over capital and the value of cultural distance. Considering the research interest, as part of the analysis of the investment potential for cross-border interaction, such countries as India, Indonesia, Pakistan, Kazakhstan and Vietnam along the route were selected. Through the quantitative analysis of 108 investment projects in 6 countries, a benchmark for the entry of foreign investment by Chinese large enterprises through mergers and acquisitions (M&A) or greenfield investment has been obtained.