Factors fluence the success of mobile games in China

Abstract

This study analysis factors that affect the success of mobile games in China. Top 200 mobile game data of the 365 days download ranking in China from June 6, 2021, to June 4, 2022, as the representative of successful mobile games in China. To explore the relationship of factors with mobile games performance, correlation analysis, chi-square goodness-of-fit, and independent two samples t-test are used to perform data analysis. The results showed there is no relationship and difference between the usage of IP and mobile game performance. However, there is a weak positive relationship between the usage of advertisement and mobile game performance. Results also revealed that simulation games, action games and hypercausal games account for a high proportion on the successful game, while there is almost no manager, idle, and music games in the successful game. From the perspective of mobile game industry, this study provides a valuable insight on the production and promotion of mobile game.