Abstract
A commitment to actualize Micro, Small, and Medium Enterprise (MSME) governance through public policy intervention is an approach to empower and improve the welfare of a community. The management of MSMEs is a form of policy that is expected to be effective in empowering MSMEs in Gorontalo City. This policy has been implemented annually by allocating resources and program assistance. However, the progress achieved by the MSME actors is still below expectation. This research aims to analyze factors determining the effectiveness of policy implementation for MSME empowerment in Gorontalo city between 2017 and 2019. Based on initial observation results, the research employs a descriptive qualitative method. Findings from the empirical evidence in the field show that seven factors determine the policy of MSME empowerment in Gorontalo City, including communication, resources, disposition, bureaucratic structure, capital, facility and infrastructure, and quality of human resources. In this research, the characteristics of MSMEs are equivalent to the public policyapplied by the government. Therefore, the research results provide a useful value as a reference for the government in implementing the policy for MSME empowerment at the regional and national levels.
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