Abstract
The paper deals with an analysis of factors influencing the acceptance of the seven major payment methods (i.e. cash on delivery, bank transfer, online payment integrator, payment in person, pay-by-link, card payment and virtual payment provider) by the Polish online shops. Our research was based on empirical data obtained from survey interviews conducted with the managers of online shops. The univariate logit models describing the acceptance of seven payment methods were constructed. A total of 45 explanatory variables divided into five categories were taken into account. The results obtained in the study demonstrated that a shop’s strategy of using traditional and electronic distribution channels has a strong influence on its acceptance of particular payment methods. The preferences of online shop managers, the involvement in online auctions and cross-border sales also play a significant role. The study confirmed competition between banks and non-bank intermediaries on the payment market as well as the widespread popularity of outsourcing in the area of online payments.
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