Abstract
This paper reviews the considerable literature on hotel selection. It demonstrates that this body of literature has been developed, for the most part, outside of the context of a widely endorsed consumer decision-making model based on set formulation. It then reports on a study that uses an experimental design aimed at understanding hotel consumer consideration set formation and modification, rather than the previous traditional emphasis on choice sets and attributes. For a specific market segment selecting a hotel for a leisure stay the paper reports on the size of the consideration and choice set, and identifies the different factors that influence choice at these two stages in the process.
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