Abstract
Several studies have recognized that e-commerce can have a positive impact on any type of business, making enterprises work faster, more efficient and more economical. Taking into account different degrees of e-commerce use, it is important to analyse the factors contributing to the development of the e-commerce in respective enterprises, so decision-makers can develop the strategy accordingly.
 Purpose of the study is to analyse the factors contributing to the development of the e-commerce in Latvia by the degree of use of e-commerce.
 The tasks of the study:
 1) to review theoretical background of factors contributing to the development of the e-commerce depending on the degree of use of e-commerce in the enterprise;
 2) to review existing research of factors contribution to the development of the e-commerce in EU;
 3) to analyse the results of conducted survey among Latvian entrepreneurs in context of factors contributing to the development of the e-commerce depending on the degree of use of e-commerce in the respective enterprises.
 Research methods used in preparation of the paper: scientific publication and previous conducted research results analysis, analysis of the results of the survey on Latvian entrepreneurs. Survey results are analysed using indicators of descriptive statistics (indicators of central tendency or location - arithmetic mean, mode, median), indicators of variability (indicators of dispersion - range, standard deviation and standard error of mean), analysis of variance - ANOVA are used.
 The survey showed that there are significant differences in the assessment of the groups of factors “Social factors” and “Regulatory factors” between entrepreneurs who take full advantage of e-commerce opportunities and those who do not use them at all. In order to promote the use of e-commerce possibilities, different trainings and programmes are expected to be development to improve the knowledge, skills and competences of employers and employees in the area of e-commerce.
 
 
Highlights
Regarding the development of e-commerce in Latvia, Latvia as a whole ranks 17th among 28 EU Member States according to the Digital Economy and Society Index (DESI) for 2019 results, with the level of digitization slightly below the EU average
Results of t-Test TwoSample Assuming Equal Variances by the degree of use of e-commerce. This means that the average assessment of these factors differs significantly between enterprises that do not use e-commerce opportunities at all and those that do not
Factors related to telecommunications network development, managerial skills, state aid, the average score does not differ significantly between enterprises that take full advantage of e-commerce and those that do not use e-commerce at all
Summary
Survey results are analysed using indicators of descriptive statistics (indicators of central tendency or location - arithmetic mean, mode, median), indicators of variability (indicators of dispersion - range, standard deviation and standard error of mean), analysis of variance - ANOVA are used Several authors in their publications compare the development of e-commerce and digital environment in developed and developing countries mention the factors that contribute to the development of e-commerce (such as Choshin and Ghaffari, 2017; Sebora et al, 2009). It must be concluded that there are significant differences in the assessment of the groups of factors “Social factors” and “Regulatory factors” that affect the development of e-commerce, between entrepreneurs who take full advantage of e-commerce opportunities and those who do not use them at all. Group of factors Economic factors Political factors Technological factors Social factors Regulatopry factors t statistical value 0,135 0,236 0,416 2,446 2,766 t critical value 2,055 2,055 2,048 2,051 2,051
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