Abstract
ABSTRACT This study draws from the marketing literature to support an extension of the technology acceptance model (TAM) to address consumers' online purchasing intention. An instrument was developed and pre-tested. Data was collected via both paper and through an online survey from multiple sources–from universities and local businesses. A confirmatory factor analysis with LISREL 8.5 was performed to analyze the relationship between the constructs in the proposed research model. Our findings generally support the validity of TAM in an online shopping environment. Validating TAM within this context improves understanding about the consumer's online shopping behavior and prediction of online shopping behavior.
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