Abstract
The commodity nature of green coffee is the main cause of the ‘coffee paradox’ (falling producer prices and rising consumer prices). Geographical Indications (GIs) may be an effective ‘decommodifier’ of the coffee market, but many constraints have to be overcome. Based on an analysis of how the characteristics of the coffee production system shape the positions of local stakeholders and, thus, the GI building process, this article identifies some constraining factors that can seriously undermine the capacity the GI has to decommodify the market and attain a fairer distribution of the benefits for local producers.
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