Abstract
Evaluating coaching performance based on the use of job-specific assessment criteria has been particularly problematic for college athletic departments. The purpose of this study was to assess the importance attached to six dimensions of criteria rated by administrators (n = 87) and coaches (n = 532) in the Canadian Interuniversity Athletic Union. The six dimensions were team products, personal products, direct task behaviors, indirect task behaviors, administrative maintenance behaviors, and public relation behaviors. The results of Multivariate Analysis of Variance (MÁNOVA) and repeated measures ANOVA showed that, in general, administrators and coaches held similar beliefs about the criteria important for coaching evaluation, but they had some differences in the order of importance of the dimensions. Both groups rated direct task behaviors—that is, the specific abilities or skills used directly in the day-today practice of coaching—as the most important dimension of grouped evaluation criteria.
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