Factors associated with the belief in COVID-19 related conspiracy theories in Pakistan

Abstract

The COVID-19 pandemic signifies not only a global health crisis but has also proven to be an infodemic characterised by many conspiracy theories. Prior research informs us that belief in health-related conspiracies can harm efforts to curtail the spread of a virus. Therefore, as the global efforts of mass inoculation are underway, it is crucial to understand which factors shape tendencies to believe in conspiracy theories. In the current study, we explore how Pakistani adults’ perceived risk of COVID-19, sense of national identity, and trust in traditional and social media sources, are associated with their belief in conspiracy theories related to the pandemic. The data for this study come from an online survey of 501 adults ages 18–49 conducted in April and May 2020 in Pakistan. Our results show that a perception of risk makes it less likely for the participants to believe in conspiracy theories even when taking into account key demographic factors. Furthermore, trust in social media has a positive association with belief in conspiracy theories, whereas trust in traditional media and people’s sense of national identity are not associated with conspiracy beliefs. This study offers important scholarly and policy implications for navigating major global health issues, in Pakistan and other similarly situated countries.