Factors associated with liking of milk among preschool children

Abstract

Abstract Background Adequate calcium intake in childhood is essential for bone health, and dairy products are an important dietary source. However, children's milk consumption has reduced over the past decade in developing countries. Food preferences are a key determinant of consumption, and those developed in early life can persist into adulthood. Therefore, promoting a liking for milk before school age may be effective in improving milk consumption further into childhood. The aim of this analysis is to explore the factors associated with liking of milk among preschool children. Methods Questionnaires were completed by parents of 2-5 year-old children as part of a pilot intervention aiming to increase milk consumption in 12 preschools. Chi-squares and hierarchial logistic regression were used to examine the association between children's liking of milk, as reported by parents, and child-related factors (infant feeding; demographics; diet) and parent-related factors (attitudes; milk consumption and liking; education). Results Responses from 319 parents of 2-5 year-old children (50.5% male, 49.5% female) were analysed. Ninety-two percent of respondents were mothers and 85% of parents reported that their children liked the taste of milk. In a logistic regression model (N = 281) parents' belief that it is difficult to encourage their child to drink milk was associated with a lower likelihood of children liking the taste of milk (OR = 0.028; CI = 0.011, 0.075; P < 0.001). Liking of milk was not significantly associated with other factors examined (P < 0.05). Conclusions The present analysis suggests that parents' self-efficacy in encouraging their child to drink milk may be important in influencing their child's liking of its taste, and should be considered in interventions aiming to improve milk consumption. The taste of milk was well-liked in this cohort of preschool children and therefore, further research is necessary in a cohort with varying levels of milk consumption and liking of milk. Key messages Parental beliefs should be included as intervention targets when aiming to improve a liking for milk among preschool children. Further research on the determinants of milk consumption and liking of milk is necessary in diverse cohorts of preschool children.