Abstract
This article examines the relationship between awareness, knowledge, and motivations in adopting behaviors that prevent the spread of Aquatic Invasive Species (AIS) such as Viral Hemorrhagic Septicemia (VHS) among boaters and anglers who are a primary mechanism by which VHS can spread degrading water quality and fisheries. Although previous Extension efforts have focused on imparting knowledge to change environmental behaviors, results of the study reported in this article suggest that awareness and intrinsic motivation to protect the environment play a stronger role in adopting behaviors to prevent the spread of VHS. Implications for Extension professionals outreach efforts are discussed.
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