Abstract

The purpose of this study was to investigate attitudes and descriptive characteristics related to males' adoption of dietary behaviors that have been recommended to the public to reduce total and saturated dietary fat. Telephone interviews were conducted with 300 males, ages 35 to 55 years, who had not been diagnosed as having diabetes, a heart attack or a stroke, and who lived in a nonmetropolitan area of Iowa. Greater adoption of 13 food behaviors was significantly related to more positive attitudes toward these behaviors. Descriptive variables significantly related to both greater adoption and more positive attitudes were higher level of education, occupation as a professional or administrator, greater involvement in food shopping and cooking, and the diagnosis of elevated serum cholesterol. It was concluded that, among this sample, attitudes and descriptive characteristics were significantly related to the adoption of the dietary behaviors investigated.

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