Abstract
In big cities such as Hanoi, Ho Chi Minh City - the land is tight, the people are crowded, the choice of apartments is chosen by young households a lot because of the reasonable cost, many utilities... However, there are conflict in the apartment complex between residents and the building management service provider. These disputes are often related to service quality not good, not commensurate with the price that residents pay, even the price always increases over time… Therefore, the author uses a qualitative method to conclude the results. In accordance with the actual investigation to find the factors affecting the willingness to pay for apartment building management and operation services in Nam Tu Liem district - Hanoi city.
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