Abstract
The purpose of this study is to find the factors that are affecting the Nepalese tourism industry and SWOT analysis. The primary data was used to determine the factors influencing the Nepalese tourism industry in order to explore them. The questionnaire survey was conducted from March to May 2019. Data was collected from managers of sample hotels & travel agencies and tourists visiting various places of Nepal. An exploratory research design was used. Simple descriptive statistical tools such as frequencies, mean, standard deviation, and rank were used as statistical tools. The results show that the heritage tourism, religious tourism, cultural tourism, adventure or eco-tourism, wildlife tourism, and sports tourism are the positive factors whereas lack of infrastructure, ineffective promotional policies, inadequate tourist’s services and facilities, inadequate knowledge and training of personnel in the tourism sector, inadequate infrastructure facilities, and lack of incentives in the tourist sector are the negative factors. The important aspect or value of this research is that it has brought into consideration almost all the important factors that are affecting the Nepalese tourism industry according to the view of managers and tourists. Keywords : Factors, Negative factors, Positive factors, SWOT, Tourism industry, Tourists DOI: 10.7176/JTHS/51-04 Publication date: October 31 st 2020
Highlights
Nowadays, people from one country are moving to other countries
Foreign exchange income from the tourism industry can help the country finance the import of capital and raw materials needed for the country's development and economic growth (Kim et al, 2006; Brau, 2003; Balaguer & Cantavella-Jorda, 2002; Krugman & Helpman, 1985; Bhagwati & Srinivasan, 1979, cited in Ghartey, 2010)
Objective of the Study The main objective of this study is to identify the positive and negative factors affecting the tourism industry in Nepal and to perform a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats to the tourism industry in Nepal
Summary
People from one country are moving to other countries. They are the means of the tourism industry. The tourism industry contributes to several nations' sources of foreign income It plays a significant role in many countries' economic, cultural, and social growth. Foreign exchange income from the tourism industry can help the country finance the import of capital and raw materials needed for the country's development and economic growth (Kim et al, 2006; Brau, 2003; Balaguer & Cantavella-Jorda, 2002; Krugman & Helpman, 1985; Bhagwati & Srinivasan, 1979, cited in Ghartey, 2010). These discussions justify the significance of a study on the tourism industry. The areas or country with outstanding natural beauty (national parks, hills, and mountains, fell and dale, cliffs, wildlife, climate, etc.) and living socio-cultural heritage (historical remains, sacred shape, delightful villages, and lifeworld, etc.) are the most preferred and successful environment for the modern tourism. Poudel (1996), Kaur (1995) have presented a basis for analyzing natural and socio-cultural resources of tourism (Table 1)
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