Abstract
Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
Highlights
Travelling is a hobby which is favored by almost everyone all around the world
Air Asia Berhad is known as a company that operates in the field of air transportation
The purpose of this research is to find out what factors affecting the AirAsia Berhad company’s revenue during the Covid-19 pandemic and what solutions can be done to overcome the factors affecting the revenue of the company during the Covid-19 pandemic
Summary
Travelling is a hobby which is favored by almost everyone all around the world. The meaning of travelling itself means moving from a place to another place which is distant with a relatively short and sustainable duration. The distance of the destinations influences the type of transportations that are needed for the travel. In this particular case, people will always prefer travelling by air transportations due to time saving. Air Asia Berhad is known as a company that operates in the field of air transportation. Air Asia Berhad is a famous budget airline that is headquartered in Kuala Lumpur, Malaysia. This company is one of the best private airline industries in the international sector. The Air Asia Berhad flight routes include most of the Asian countries, including Indonesia, Thailand, Japan, Saudi Arabia, Vietnam, China, Hong Kong and Singapore. It flies to more than 60 destinations from a few country hubs in Malaysia, Thailand and Indonesia
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