Abstract
This study aims to present micro level perspective and analysis on gender related challenges on the performance of the female entrepreneurs in Punjab, Pakistan. It examines structural and cultural factors affecting women entrepreneurs and how specific women, interviewed in selected cities, perceive and respond to these. The research helps to identify both human and social capital factors affecting the performance of the female entrepreneurs. Furthermore, it explores the main causes of performance variations among the businesses owned by female entrepreneurs. Data analyses shows that women entrepreneur’s personal resources (Human and social capital) have an important role in their business progress.
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