Abstract
Tourism is a fast-growing global industry, contributing huge economic benefits to the worldwide community. Ethiopia is well known country by tourism potential. Among the tourist attraction sites South Omo Zone is a major tourist destination with enormous tourism potential. The main objective of this research is to identify the factors affecting the length of tourist stay time in the zone. Turmi, Keyafer and Jinka towns are selected purposively from the zone due to high tourist potential area and the data was collected using observation, key informant in-depth interview, and self-administered tourist questionnaire surveys. The data analysed by using appropriate software that is SPSS. The finding revealed that among the variables listed the chi-square result shows that the association between length of tourist staying time with purpose of visit, level of road infrastructure, facilities and services at destinations, personal safety and security, guide knowledge and level of attractiveness are significant and strong. The remained variable such as age, gender of the respondent, education level of the respondents, occupation, marital status, and means of transportation, tourist information, average daily expense and entrance fee has not significant effect on the length of tourist staying time in the destination areas. Therefore in order to lengthen the staying time of tourist road infrastructure, and service & facilities around the destination must be improved by the concerned body. Also the government should attempt to make the safety and security to the highest level in order to make the tourist in the destination feel the best and the most enjoyable although for protecting of the tourist from risk and from any possible litigation. Giving training for local guides to be ethical, skillful, trustworthy, disciplined and knowledgeable also unquestionable. Keywords: Staying Time, Tourism, and South Omo Zone. DOI: 10.7176/JTHS/51-01 Publication date: October 31 st 2020
Highlights
1.1 BACKGROUND OF THE STUDYTourism attractions, sites and destinations have been drawing visitors from different countries for centuries.According to the United Nation World Tourism Organization (2015), there are a growing number of tourism destinations throughout the world which have created opportunity for investment in tourism, changing it into a key driver of socio-economic progress through the creation of jobs and enterprises, export revenues, and infrastructural development.As a land of multiple tourist attractions and a visitor friendly people which is conscious of its historical heritage, Ethiopia is truly a country of great tourism potential
The finding in the above table revealed that among the variables listed the chi-square result shows that the association between length of tourist staying time with purpose of visit, level of road infrastructure, facilities and services at destinations, personal safety and security, guide knowledge and level of attractiveness are significant and strong
From the region tourism attraction South Omo Zone is known for its cultural tourism resources
Summary
Sites and destinations have been drawing visitors from different countries for centuries. As a land of multiple tourist attractions and a visitor friendly people which is conscious of its historical heritage, Ethiopia is truly a country of great tourism potential. It was this recognition of a great potential that encouraged Ethiopia in the 1960’s to start a tourism industry. Domestic tourist flow to the zone had never been beyond international tourists flow before 2011/12, domestic tourist increased due to mega projects under taking on the region; Kuraz sugar factories project and road construction that have mobilized huge number of people from different parts of the country have been larger than international since 2011/12 (Ermias & Azmach, 2017)
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