Factors Affecting the Intentions to use Islamic Banking among Christian Community in Pakistan

Abstract

Islamic banking is not only a worldwide evolving phenomenon but also it is booming day by day in Pakistan. Slight research is directed to study the intentions from the perspectives of Christian personnel for the usage of Islamic banks' products and services in Pakistan. The current paper intends to address the research gap in the literature by discovering the perceptions of Christian clients to gain insights so that Islamic banks may target them also. Consequently, the focus of this research is to assess various influencing on the intentions of the Christian community in Pakistan towards Islamic banking. Primary data has been collected through 400 questionnaires distributed amongst Christian community residents of Punjab, Pakistan. The research is limited to only one religion Christianity, while bank employees and management is not touched. Decomposed theory of planned behavior is applied in our study and contributes that all independent variables have a significant impact on intention except religious norms, relative advantage, and self-efficacy