Factors Affecting the Intention to Expand The Business Scale Associated with the Short Supply Chain of Agricultural Products of Vietnamese Farmers

Abstract

The article was studied with the aim of identifying and considering the extent of the influence of factors on the intention to expand the business scale associated with the short supply chain of agricultural products of Vietnamese farmers. Based on the planned behavioral theory model, the authors used a combination of qualitative and quantitative research methods such as measuring reliability testing through Cronbach's Alpha coefficient, EFA discovery analysis, correlation analysis, multivariate regression model analysis through data collected and surveyed with 486 observations. in Vietnam in 2022. The results showed that the intention to expand the business scale of agricultural producers is influenced by factors such as subjective norms, attitudes, perceptions of behavior control, business conditions, possible consequences. Since then, the article proposes to the state in supporting producers to develop a short supply chain model of agricultural products. Keywords: Short supply chain, Agricultural products, Planned Behavioral Theory, expansion, business scale. DOI: 10.7176/EJBM/14-10-05 Publication date: May 31 st 2022