Abstract
In the 40 years of China’s reform and opening up, the jewelry market has changed from a traditional market to a fashion market that reflects individual aesthetics. People’s demand for jewelry is not only a decorative effect, but also a jewel to reflect their aesthetic relationship. The future of contemporary art jewelry will gradually occupy its share in the jewelry market. From the international jewelry market to the Chinese jewelry market, the economic volume is changing, the consumption of traditional jewelry is decreasing, and contemporary art jewelry is gradually becoming the object of consumption. The purpose of this study is to explore the factors that influence the consumption of contemporary art jewelry, which is equivalent to doing a good job in premarket research for the development of marketing strategy research. This study studies the factors influencing the consumption of contemporary art jewelry through quantitative research methods. The main variables are products, consumers, and advertising. In this study, 423 questionnaires were obtained from the citizens of Beijing, China, and the results were analyzed by SPSS one-way analysis of variance, weight analysis, and fundamental analysis. The research results show that consumers, products, and advertising have a relatively important impact on contemporary art jewelry consumption.
Highlights
From the perspective of the development of the international contemporary art market, art jewelry started in the early 1960s, but there is no corresponding market to echo this new art movement
The purpose of this study is to explore the factors that influence the consumption of contemporary art jewelry, which is equivalent to doing a good job in premarket research for the development of marketing strategy research
This study studies the factors influencing the consumption of contemporary art jewelry through quantitative research methods
Summary
From the perspective of the development of the international contemporary art market, art jewelry started in the early 1960s, but there is no corresponding market to echo this new art movement. It was not until the end of 1980 that Peter Chung began to appear in the Netherlands and Germany. In 2009, katharina was selected as the graduate work of Schmuck 2010, the most influential contemporary jewelry exhibition in Europe in 2010. In the 1980s, European art colleges and universities successively developed contemporary art jewelry majors, and more and more designers were engaged in contemporary art jewelry (Di Yuzhao, 2008)
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