Abstract
The study objective is to investigate the factors affecting the consumer awareness and acceptance towards FinTech products and services in Malaysia. In this study, first, it is to identify the factors that affect the consumer awareness and acceptance towards FinTech products and services in Malaysia. Second, it is to develop a conceptual framework which included the independent variables such as usefulness, ease of use, relative advantage, perceived risk, perceived cost, and mediating effect of awareness of consumers with the dependent variable of the consumer acceptance towards FinTech products and services. The expected output of this study could help FinTech companies to make the right decisions in promoting their products and services in the country. The findings of this study would be benefiting them to develop more personalized products and services for the Malaysian consumers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
