Abstract
The implementation of quality assurance systems in the global food market strengthens companies’ position and improves their competitiveness. After considering existing research findings regarding the implementation of quality assurance systems in enterprises in various economic sectors (food, non-food, manufacturing, and services), this paper examines the benefits or advantages, as well as the disadvantages or barriers, that may face small food enterprises implementing such systems. In this way, it is possible to identify the main internal and external factors which may affect the decision of a small food enterprise to adopt a quality assurance system. Several managerial, marketing, and policy implications are proposed related to the improvement of the business environment for adoption of quality assurance systems by small food enterprises.
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