Factors Affecting the Adoption of E-Commerce: An Evidence from Developing Country

Abstract

This research aims to discover and determine the factors (perceived usefulness and social presence) that may affect the intention to use e-commerce. The data has been collected manually distributed questionnaire. The analysis of collected data was done by using diverse statistical methods for reliability and hypotheses test like Cronbach’s alpha and multiple linear regression test. The research findings revealed a significant statistical impact of perceived usefulness and social presence on the intention to use e-commerce which interprets (36.5%) of the variation in the customers’ intention to adopt e-commerce. Consequently, companies are advised to invest more on building the e-commerce infrastructure as well as enhancing the people awareness about e-commerce as the results shows that still a lot of respondents are not sure about the e-commerce. Moreover, future studies may try to investigate more variables that may affect the intention to adopt e-commerce through using different models.